Baby Lock Fall Promotion POP & eNewsletters

For three months, in the Fall of 2014, Baby Lock’s Fall Promotion in-store POP consisted of printed posters and banners and additional electronic support with eNewsletters. I concepted and designed three themes; “Celebrate National Sewing Month,” “Spellbinding Offers,” and “Baby Lock Holiday Express.” I also designed all the supporting newsletters, a total of 45, to coincide with each month and their offer/rebate or any holiday savings.